Strategic Creative Leadership for the AI Era
An innovative Senior Creative Leader with over 15 years of experience directing high-performing creative teams at global brands including Gartner, foodpanda, and AVON.
Strategic Creative Leadership
Leading and mentoring creative teams and guiding creative strategy for the departments. Proven ability to foster operational excellence and translate complex business objectives into clear, compelling visual strategies for C-suite audiences.
Brand & Campaign
Direction
Directing 360° brand identity and packaging for global brands like AVON NEW YORK. Expert in leading major advertising campaigns (ATL/BTL) that have successfully increased brand recall by up to 20% in target markets.
User Experience (UX) & Digital Product
Shaping the digital product experience for millions of users across web and mobile apps. Applying data-driven A/B testing protocols to improve campaign engagement rates by an average of 18%.
AI Integration & Workflow Automation
Pioneering enterprise-wide AI adoption by leading initiatives like the 'SAIL Studio AI Lab'. Architecting new generative AI workflows that have cut concepting time by 40% and increased creative asset output by 25%.
WORK
Led creative strategy for global brands across a wide spectrum of industries, including technology, e-commerce, beauty, fashion, education, and FMCG. My work centers on brand identity, impactful 360° campaigns, and leading generative AI integration.
Architecting an Omnichannel Brand Strategy
As a strategic creative partner for Delmonte India, this collaboration with marketing shaped the brand's visual strategy across all channels. Business goals were translated into high-impact campaigns from conceptualising the Chef Vikas Khanna partnership to designing all print and digital assets successfully elevating the brand's narrative and driving consumer engagement.
Transforming Insight into
Impact at Gartner
As Creative Manager at Gartner, my mission was to translate complex research into compelling visuals for a C-suite audience. I led a creative strategy that established new quality benchmarks with the '4 Ss' framework and pioneered an enterprise-wide AI workflow that transformed our team's efficiency. This new process cut concepting time by 40% and increased creative output by 25%, driving both creative excellence and significant business impact for the firm.
Most recently, spearheaded Gartner's 'Studio AI Lab' to drive enterprise-wide generative AI integration, a strategic initiative that drove significant operational efficiencies for the firm.
Shaping the Brand: A Creative Direction for Foodpanda, India
As a pioneering force in India’s emerging food delivery market, the challenge as Creative Head for Foodpanda was to define this new category for consumers. My role involved leading a 10-person creative team on a dual strategy: launching major 360° brand campaigns to build the market while using data-driven A/B testing to refine the digital user experience. This foundational work resulted in a 20% increase in brand recall and an 18% lift in user engagement.
Shaping the Look of a Global Beauty Icon
As Art Director for AVON NEW YORK, the core challenge was to direct the visual identity for one of the world's most recognized beauty brands across a diverse product portfolio. This involved leading the 360° execution of visual branding and product packaging for Makeup, Personal Care, and Fragrance lines. A key responsibility was producing the monthly product brochure, requiring close collaboration with photographers, copywriters, and agencies to ensure strategic brand positioning and timely delivery. All core creative concepts were successfully adapted for multiple platforms including social media and the mobile app.
Taking an Indian Success Story Global
As a creative partner for Modicare, the work was focused on supporting their strategic international expansion into the UK market. This involved developing key marketing campaigns and crafting essential communication tools, including a business explainer video designed to empower their network of consultants. Additionally, an IVR explainer video was produced to streamline customer communications. This creative work was pivotal in translating Modicare’s successful Indian business model for a new global audience.
A Classic Brand Reimagined with AI
For decades, Tupperware has been a classic brand built on community and quality. The challenge was to bring this legacy into the digital future. As a creative consultant, this work involved introducing AI-based content generation processes to their India marketing teams. This initiative equipped the team with dynamic new capabilities, enabling them to launch more effective and data-driven marketing campaigns, driving significant business impact and modernizing their brand outreach in the Indian market.
Conceptualised Fashion Film & Catalogue Design For
Style Island
More About Me
Beyond the pixels and brand strategies, I'm a storyteller at heart. My creative journey is built on a solid foundation: 3 year Advanced Diploma in Visual Communication from Algonquin College, Canada, and a Post-Graduation in Marketing.
When I’m not leading creative teams, you’ll find me behind a camera exploring new places. Travel filmmaking and vlogging are my passions—they're how I discover new perspectives and sharpen my ability to tell compelling visual stories. Based in Faridabad, Delhi NCR, India, I'm always looking for the next story to bring to life.